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Thursday, November 16, 2006


Dan Lyke

Mr. Bauer's weblog seems more intent on stirring up controversy and the comment area so that he can convince his higher-ups that he's an asset to the web site rather than being a forum for real discussion and exploration, but I think this one's kind of simple: The price of eating out will go up.

If San Franciscans are willing to make cutbacks in other areas of their life so that they can continue to eat out, then restaurants won't go out of business. If San Franciscans decide to economize, then restaurants will either adapt by cutting back in places other than staff compensation (cheaper ingredients?), or go out of business.

It's not a completely closed economy, but it is fairly simple to look at the situation and see that something's going to get squeezed.

I think the more insidious problem is the one you gloss over: You didn't know about the "candle tax" or the "tent tax". As you develop your business plan, what other arcane hidden costs are lurking in there not because taxes are high, but because the structure for collecting them is byzantine. And if that structure is complex enough, than how much of doing business in San Francisco is about making sure that selective enforcement doesn't get you? I'd much rather trust my health and livelyhood to a system that's fair and open than to one that's prone to bribery or less obvious forms of corruption.


Seen this?

Tom Walton

Given what you're going through, I'd be happy to give you some suggestions regarding restaurant PR. I have 21 years of experience and am the foremost restaurant PR person in the greater Bay Area. Current clients include Gary Danko, Boulevard, Fleur de Lys, La Folie, Myth, Pres a Vi and Mantra (check the Web site listed below). All the best.

Tom Walton
Fortune Public Relations
2319 California Street
Berkeley, CA 94703
phone 510-548-1097
fax 510-841-7006

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