Help me name my future restaurant! I'd love to hear what you think of some names I've come up with... and I'd be tickled if you'd share your suggestions for a name. EVERY DAY I'LL POST A NEW NAME. Please express your honest opinions in the poll and leave comments. Thanks for playing the Name Game!
Our sixth contestant (of seven) is foc i fum.
foc i fum (pronounced foke-ee-foom) means "fire and smoke" in Catalan.
(Like imby, it's another name that I prefer in lowercase. I think it softens some of the implications that I discuss below).
Catalan name: strong connection to my cooking influences from Spain and her Mediterranean neighbors.
Fire: wood-burning oven, located in the front by the window, is central feature of the kitchen design and the first thing you'll see as you approach the restaurant.
When pronounced correctly, has both the coveted O (oh) and U (oo) vowel sounds that restaurateur's seek in restaurant names. You think I'm making this up? Look at Mario Batalli's restaurants: Babbo, Lupa, Casa Mono, Bar Jamon, Otto, Mozza. Or how about Zuni, Prune, Momofuku, Coco500, etc.? The shape of the lips when these two vowels are pronounced is simply delicious, like a kiss.
"Field to Foc" connection ;-)
Open kitchen: like it or not, we cooks occasionally bark "foc" (or something similar). And chefs *even nice ones like myself* occasionally fume, especially when servers are slow to pick up plates. This name may help excuse those gaffes to the diners perched at the counter.
Google search shows there is a wild looking Cirque du Soleil-style performance group called Foc i Fum in Ibiza. I find that funny.
Cheeky and irreverent.
Perhaps a little too cheeky and irreverent: some similarity in pronunciation between foc and the aforementioned four-letter English word. Personally, I find this connection hilarious, but I have a twisted sense of humor. I like Fork in San Anselmo, The Good Fork in Brooklyn, and Manhattan's Momofuku (which means "lucky peach" in Japanese). None of them suffer from the close connection to f***. Nor does FCUK. If anything, they benefit. However, the restaurant will not be in the hipster Mission, it will be in family-friendly Noe Valley. So I'm hesitant.
Difficult to pronounce and spell. This is a bigger problem than the similarity to f***. *sigh* I expect people will say "foce-ee-fumm" or "fock-eye-fumm" or something similar until they are taught how to pronounce it correctly. (Let me know how you thought it was pronounced and if it seems more difficult to spell or pronounce than Olallie or Bocarte).
No fum: it's a non-smoking restaurant (like every restaurant in California). And there won't be a meat smoker.
No connection to anything local or sustainability (except of course the pun above).
What do you think? Take the poll and leave your comments. And remember, each comment counts as a raffle ticket in a drawing for a free dinner for two at my future restaurant (scheduled to open mid 2008).